ASSOCIATIONS, ORGANIZATIONS AND NGOS
I have a long history of working with a wide range of industry and professional associations, special interest groups and non-governmental organizations.
My work includes everything from writing thought leadership pieces, white papers and copy for websites and social media to developing comprehensive, often multi-media campaigns – and everything in between.
The European Business Aviation Association hired me to interview member companies and write though-provoking profiles showcasing how the industry is leading the way on such European priorities as sustainability.
Provided creative concepting and content for a year-long campaign promoting the everyday benefits of nonwovens. Work included coming up with the campaign title, storyboarding animated videos and writing copy for the web.
In addition to regularly ghostwriting thought leadership pieces for publication in industry trade magazines, I also contributed to LightingEurope’s #BetterLighting campaign by providing web, video and social media content.
I interview radiologists and review scientific papers to draft articles and related content for this member-based radiological association. I also attend the annual meeting and congress, where I serve as part of the editorial team that produces a daily print and online bulletin for distribution during the event.
Provided creative direction and content for the European Direct Selling Association’s ‘Direct Selling Is…’ campaign. The multi-media initiative included videos, animations, infographics, social media posts, web articles – and much more.
Developed the storyboard and drafted the script for this short ‘hype’ video describing the essence of what the EMEA Power Transmission Distributors Association is all about.